I am Jason Holland
I am incredibly grateful for this opportunity to share my insights, story, and life purpose with you. This website and project have been an ongoing evolution, brewing within me for some time. I have passionately worked over the years to bring it out to the world. The fact that you’re reading this is proof that life truly is magical when you commit to living in alignment with creativity and purpose!
With 20 years of full-stack, professional web design and digital brand strategy experience, I am now fully committed to stepping into the role of Heart-Centered, Interactive Creative Director.
After having gone through a series of transformative experience and personal shifts that begin in 2014, I have felt an unshakable inner “push” to publicly share the insights, tools, and wisdom that have positively transformed my life in unimaginable ways.
A 20-Year Professional Web Design Career
Over the span of my 20-year career as a professional web designer, I’ve had many incredible opportunities freelancing, working in-house, and for agencies. But, the vast majority of my career has been as a solo entrepreneur. Over the years, I’ve had to wear many hats, including:
- Entrepreneurship, owning a business, and accounting
- Lead generation, sales, marketing, and advertising
- Management and collaboration
- User Experience Design (Web and Mobile)
- Visual User Interface (Web) Designer
- WordPress Web Developer (HTML5/CSS3/PHP/MySQL/Jquery)
- Responsive (Mobile-Ready) Web Development
- Digital Brand Strategist
- Social Media Marketer
- Print, Corporate Identity, and Product Packaging Design
- Search Engine Optimization (SEO)
- Social Media Audience Engagement
- Email Marketing
- Online Launch Strategy and Implementation
- and more…
My client roster is extensive. Having worked professionally for others and owning my own business, I’ve had the privilege of working with some amazing clients. Past clients include:
- Lunar Logic
- Sears Canada
- Weight Watchers Canada
- Starbucks Corporation
- and more…
Where I am at my best though is in the role of helping other artists, entrepreneurs, and other small businesses. With an extensive portfolio, I am extremely proud of my work and the success my clients have achieved over the years.
Self-Sabotaging Lessons Are Repeated Until They Are Learned
In the winter of 2014, I was struggling with my business – intimidated by doing sales myself, lost at how or where to attracting new leads, and losing confidence in closing sales. I cracked and decided it was time to give up and apply for a full-time agency job.
I applied for several positions and immediately got a response for a Senior Interactive Designer position with a well known digital marketing agency in San Diego, CA. From the very beginning, I knew I was making a terrible mistake. Confidence shaken and not trusting my instinct, I followed up with additional portfolio samples to secure an in-person interview.
Even during the interview, I knew it was a bad idea. Put aside the fact I immediately saw red flags with the agency – it seemed disorganized and chaotic – I knew I was way off track. Settling for a full-time position, working for someone else, I just wanted the security of a steady paycheck. I was going in for all the wrong reasons – rent on an apartment, an overdue car payment, and other bills to pay – I was getting deeper in debt and totally stressed out.
Offered the position with a salary well below my value, and against my better judgment, I took their first job offer. From day one, I knew I was in trouble by spreading myself thin – offering to help in areas well outside my job description.
In the chaos of agency life and getting bogged down by my insecurities, I was not showcasing my best work or living up to my full potential. Sidetracking myself with random side projects completely out-of-scope of my job description, I found myself working long hours (often 10+ a day) just to get caught up.
As toxic as the company’s culture and environment were, I realized though, I had nobody to blame but myself. I had made the terrible mistake taking the position in the first place. I began feeling resentful, more insecure, and regretting taking the job in the first place. Within six months, I found myself in hot water and needed to take responsibility for my poor choices before things got any worse.
The breaking point came one night when I found myself in the office well past 10 hours, for the second day in a row. Single, and none of my neighbors at my apartment to let me dog (Mila) out or feed her, I was feeling awful not being able to care for her. I was miserable, Mila was suffering for it, and I was making everyone around me just as miserable in the process. I need to make a decision, and I needed to make it fast!
So, I quit. Barely giving notice, during the final days, I didn’t even bother to call or show up to work. No communication, I just completely abandoned my post. It was neither one of my finest or proudest moments. But, in the end, I knew I had to do what I needed to take care of myself (and Mila).
Quitting something, with no explanation, has been something of a “modus operandi” for me. If something isn’t working, I stop doing it immediately. On the one hand, it’s not a good thing. Quitting something before it’s had a chance to succeed is self-sabotaging. On the other, when the writing is on the wall, sometimes the best thing to do is not wait, but instead, walk away, let it go, and move on.
When you know something isn’t working, there may be no point forcing things or dragging them out. We’re often told we are supposed to do things a certain way. But, the fact is, that notion is a total B.S. I believe, unless we are intentionally causing harm to others, each of us has the choice and free-will (regardless of the consequences) to decide what is best for ourselves.
My Spiritual Awakening, an Unexpected Journey
Partly because of that job, I suddenly found myself no longer feeling at home in San Diego and wondering if it was time to move. I’d been talking to my friend Mark Hollenstein in Palm Springs, who had moved there a few years earlier from San Francisco. A massage therapist, energy healer, and success coach, Mark had always been something of a mentor for me and someone I looked up to for his wisdom and guidance.
Mark and I had been housemates a decade earlier in San Francisco. Back then, he introduced me to the concepts of “living in the present moment” and “being in the now.” At that time, barely having the emotional or spiritual maturity to grasp the meaning of those concepts, they were somewhat lost on me for years.
After quitting the agency job in San Diego, Mark invited me out to Palm Springs for a weekend. I immediately fell in love with scenery and the vibe of the city. During that visit, he introduced me to the 21-Day Meditation Challenge by Oprah Winfrey and Deepak Chopra. By Sunday, I quickly discovered the benefits of meditation and so began my spiritual path to conscious awakening.
During that weekend visit, Mark also invited me to stay for the summer. So excited by the opportunity, by the time I got back to San Diego, I immediately started selling off all of my possessions and packing up for the move to Palm Springs. By July 12th, with what remaining belongings I still owned, I packed up a small UHAUL truck and Mila and I were on the road to the desert.
The rest of that summer, I quickly discovered just how far I had fallen behind in many areas of my career. Specifically, in the areas of social media engagement, content marketing, and email list-building marketing. Suddenly, I understood why I’d been struggling with the sales and marketing before I’d taken the agency job in San Diego.
The summer “stay-cation” turned into living full-time in Palm Springs. Over the next year, I learned and tried all kinds of new things. Except, because of my stubbornness, I was unwilling to go out and get a non-career related job to make ends meet while I figured out my next move. Instead, I kept at the online thing, trying everything from learning how to sell t-shirts through TeeSpring to accidentally starting a semi-successful Janet Jackson fan community through Periscope (Twitter’s version of Facebook Live, if you’re unfamiliar).
Getting myself up to speed on social media, content, and email marketing, I tried almost anything (throwing any and all ideas at the wall just to see what would and wouldn’t stick). What I quickly learned, after much trial and error, was that unless you have the advertising budget (money) or a large email list, a lot of great ideas are doomed to fail. If you don’t have either one of those, the other resource you need, then, is time. Both resources, money and time, were quickly running out of.
Ironically, while studying new online marketing skills, I found myself going down the rabbit hole of my conscious awakening. Trying to align myself with the spiritual values of love, compassion, mindfulness, gratitude, and forgiveness, I also found myself getting caught up in the “conspiracy theories” about the “corruption, lies, and the illusions of the crumbling and current capitalistic society.”
From YouTube, I learned the “old system” had to crumble before the planet would ascend into the 5th dimension – ushering in a new age of spiritual enlightenment. Waiting, wishing, and hoping – frankly, wasting my time – for the ascension to arrive, I began to ponder, “What was it all for? If money and time were going away, why should I even bother?”
Having run out of both time and money, I found myself struggling to survive, making ends meet, and paying what little bills I had on time. In the year and a half that I lived in Palm Springs, and through my spiritual awakening, there were many times when I felt like giving up. My confidence shaken, struggling to sustain myself, I suddenly found myself in my “dark night of the soul.”
Many times, I’d go inside, physically, emotionally, and mentally shutting down, but never completely giving up. I knew I wanted to give back, be a positive change, and make a contribution in the world.
Now come out on the other side of that experience, I’ve learned that if you have faith in yourself and commit to moving forward, the path will show up. And, when coming from a place of love, gratitude, and compassion, if you are persistent and stick with it, you can manifest your dreams into reality. The outcome may not exactly look as you had originally envisioned, but that’s part of the fun in the journey.
On this new path I’ve chosen, I have come full circle. I am now at a place where I realize I want to impart the wisdom, expertise, and talents from the 20 years of my career as a Freelance Web Designer. Stepping into my full potential, I want to share my gift and giving back to the world as an Interactive Creative Director. The darkest nights behind me, I’ve regained much of the confidence and am ready to step into my divine purpose.
Ironically, as I started organizing all my notes and ideas for this project, I discovered I’d been subconsciously and unknowingly documenting this process for well over the last three years. More than just an artist or designer, I am an educator with a desire to support, educate, and help other people get through the creative process and realize their purpose and full potential.
Educate and Inspire From Your Creativity Within™
During a guided visualization meditation one night while I was still living in Palm Springs, a phrase popped into my head: “Educate and inspire from your creativity within.” (Yes, I know it’s grammatically incorrect, but when Ascended Masters and Arch Angels tell you your life purpose, you just listen to what they say and go with it.)
It has become the mantra I live by. With more focus and fine-tuned clarity, I am committed to stepping fully as an educator, an active listener, and creative problem solver. As Interactive Creative Director, my goal is to help others:
- Mindfully master technology
- Overcome their fears and to limit beliefs
- Find their passion and fuel their inner creative fire
- Discover their tribe and find their voice
- Create value and a beautiful brand experience
- Build a sustainable online presence
- Establishing meaningful relationships with their target audience.
A Mindful Journey to “Location Independence” (i.e. Digital Nomad)
At the end of 2016, I made a conscious choice to live the life of a digital nomad. “Location independence” basically means I have the ability to do my job anywhere I can connect to the Internet. Along with my travel buddy, my golden retriever Mila, I am on a mindful journey to nomadic living, exploring the world, and sharing our experiences along the way.
Currently, we are in California and exploring the southwestern United States. Since December 2016, we’ve explored a good portion of southern California, including Orcutt/Santa Maria (Central Coast), Bakersfield, Palm Springs, San Diego, Beverly Hills & West Hollywood, Santa Barbara, Palm Springs. Next up on the list are Phoenix and Tucson in Arizona and then back up to San Francisco. Follow along with our journey on Instagram »
Heart-Centered, Interactive Creative Director
I pride myself in building lasting relationships with each of my clients. I thrive when the work I do has a purpose, creating a positive impact in the world. I have a special place in my heart for emerging artists, supporting non-profit organizations, and helping other entrepreneurs and small businesses realize their full potential.
Through a unique and heart-centered approach to the creative process, I enable my clients to get out of their way and untangle the obstacles preventing them from igniting their inner creative fire, finding their passion, and stepping into their purpose. Ultimately, my goal is to empower each of my clients, directing them through the entire lifecycle of their project to create an authentic, sustainable, and profitable online business.
I do this by supporting, educating, and inspiring them to confidently commit to working through the entire process – from brand strategy, professional website design and development, and product launch, and ongoing social media engagement, list building, email marketing.
With a beautiful and professional web presence, my clients can authentically engage their target audience, establish sustainable relationships with their customers, grow their email list, successfully launch their products or services, and of course, generate revenue.
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